KISS Joins Forces With Booyah's Smash Hit Social App Nightclub City For Concert Stream

September 21, 2010

In a music event that will mark the first time a band of historic magnitude has streamed a free concert to millions through a social game, KISS will broadcast the final North American date of its hugely successful 2010 Hottest Show on Earth concert tour live in Booyah's Nightclub City, a wildly popular, music-centric social game and marketing platform for musicians on Facebook. The live concert will bring new and traditional media together by simultaneously airing on sites KROQ.com in Los Angeles and CBS Radio rock station web sites nationwide via Ustream on Saturday, September 25, where KISS is headlining the Epicenter Twenty Ten Festival in Fontana, California.

Fans of KISS will be able to watch the iconic band play for FREE by simply logging on to the Nightclub City application in Facebook or by going to the KISS Ustream site. Those who view the concert in Nightclub City will be given exclusive KISS-branded virtual goods to use in the game. In addition, Nightclub City players will have access to a dedicated KISS playlist in the game, featuring the top KISS songs of all time.

Nightclub City is a digital game based around real-world music, and the landmark KISS event represents Booyah's platform as a real-world gaming leader blending interactive entertainment with social apps while blurring the lines between the real and digital worlds.

"We're celebrating the end of a monster tour by giving everyone a chance to relive some of what they heard and saw at the show. Unfortunately, we will not be responsible for computers melting," said KISS co-founder Paul Stanley.

"We have always believed in pushing the boundaries…in giving the fans bang for the buck...in going where no band has gone before," added KISS co-founder Gene Simmons. "This one's gonna rock big time!"

The dynamic world of Nightclub City is powered by Booyah's vision of fusing elements from the real and digital worlds to create new forms of interactive entertainment. Since opening its club doors in April 2010, more than 8.6 million active players have joined the party per month, and experienced new music within the social game setting and created special experiences that go beyond the realm of the digital world.

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